DSMMCM1314
Digital and Social Media Marketing Communication Management
Within the last two tutorials we discussed various marketing levers. We used these to identify which we would use to acquire customers, convert interest into business and retain customers for future business. With this we identified examples of how we would acquire, convert and retain customers and decided which options we could potentially use. As a group we decided that social media levers would not be very attractive for our PSO in terms of acquiring customers but could be used when it comes to conversion and retention. This means that we have to look into other digital marketing levers. Here is the worksheet we used to help us decide which would be better to market our PSO.
Which digital marketing levers will you use to acquire your customers
- What are the main features of each of these levers?
- What are the benefits and disadvantages of each one?
- What makes each tool good for acquisition?
- What are the issues and risks associated with using each tool?
- What successful, visible example of each tool’s use in acquisition?
- What tools are not good/suitable for acquisition and why?
Which digital marketing levers will you use to convert your customers?
- What are the main features of each of these levers?
- What are the benefits and disadvantages of each one?
- What makes each tool good for conversion?
- What are the issues and risks associated with using each tool?
- What successful, visible example of each tool’s use in conversion?
- What tools are not good/suitable for conversion and why?
Which digital marketing levers will you use to retain existing customers?
- What are the main features of each of these levers?
- What are the benefits and disadvantages of each one?
- What makes each tool good for retention?
- What are the issues and risks associated with using each tool?
- What successful, visible example of each tool’s use in retention?
- What tools are not good/suitable for retention and why?