DSMMCM1314
Digital and Social Media Marketing Communication Management
Here is a great tool Facebook have made, for both businesses and also Facebook users. The idea is that you type in a keyword and Facebook generates a list of people or items relating to the search. For example if you were looking to set up any form of an event you could search people who like that particular event within a certain area and then potentially contact them. This is also a great way for businesses to gain an insight to their target market and see how certain areas consist of more of their target market.
The actual tool is very easy to use and very simple, go have a look and see how it could help you, either socially or to improve your business.
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