DSMMCM1314
Digital and Social Media Marketing Communication Management
Snapchat, a digital marketing platform?
As stated in a recent guest lecture one of their favourite forms of digital marketing was, believe it or not snapchat. A photo messaging service used by younger audiences which only last a number of seconds. Due to its immense popularity more and more companies are beginning to use it to stay in touch with younger audiences who cannot go a day without it. The statistics speak for themselves and show this is a promising marketing channel:
- 350 million ‘snaps’ per day, which is equal to Facebook uploads.
- A valuation of $3.6 billion, on par with Pinterest.
- A number of huge corporations trying to acquire it, such as Facebook and Google.
Within the link attached to this post are some examples of many businesses which have adopted to use Snapchat to keep in touch, conduct awareness campaigns and even offer some offers. This could be a very strong platform as it is very easy to reach your customers who happen to be the younger audience.
#DSMMCM1314 Team Click 