Viability Blog Post
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DSM Approach |
Advantages |
Disadvantages |
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Cold Calling |
•Quick. •Can target large audiences. •Gain mass information. •Inexpensive. |
•Over the phone, •No face to face contact therefore no personal touch. •Irritating for customers, might not be taken seriously. |
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•Simple and accessible for an SME and our business. •Fast •Instant •Formal •Free •Group email, can produce a newsletter |
•Can be informal. •Slang used. •Might not be able to gain new customers for the SME/ our business. |
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Social Media |
•Mass marketing •Simple •Free •User friendly •Popular |
•Facebook charge for advertising •Social loafing •Slang used considered informal. •Can be viewed as unprofessional for SME/ our business. |
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SEO (search engine optimisation) |
•Is free if enough time is invested •Extremely effective way of reaching customers conducting specific searches •Being at the top of google could undercut competitors •Enables link building to your other digital marketing practices |
•Time consuming •Requires long-term up keep •You can’t measure everything •Too much is out of your control •Can be expensive if paid for. |
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Multi Media |
•Interesting •Straight forward •More personal •Easily remembered •Professional. |
•Expensive (software) •Risk •Time consuming •Could attract wrong target audience. |
Email marketing is one of the most cost-effective digital marketing tools available as it allows businesses to build loyalty and drive sales through promotions and new services.
Email is both an inexpensive and effective way of welcoming new customers and is used to refer our business and complete surveys. By using email, customers can receive updates on special offers, sale dates and be cross-sold relevant products.
If a customer has bought from you previously and they are likely to buy from you again, they may only need a gentle reminder via email.
Combined Social Media techniques provide different ways of engaging potential and current customers.
Emails are tailor made; they are instant and can be written formally.
Risks
The risks when using emails are simple, they can be written informally and carry computer viruses. Emails may not get through different internet service providers due to firewalls (Chaffey, 2012). May not feel personal as emails can be sent on mass. Our client may not be able to acquire new custom via emails.
#DSMMCM1314 Team Click 