Facebook use ‘makes people feel worse about themselves’ #DSMMCM1314

DSMMCM1314

Digital and Social Media Marketing Communication Management

Facebook use ‘makes people feel worse about themselves’

This article suggests that people who go on facebook come off feeling worse about themselves. The study shows it is not the people who use facebook to directly communicate that come off worse, it is the people who simply log on and look at what everyone else is doing. The fact they are sat on the computer while friends or family are having fun is one theory as to why people may feel worse about themselves.

While over three quarters of the results showed people share positive things on facebook, 36% also said they share bad things, this could be another reason why people come off worse than when they went on. Bad news or unpleasant things can easily have a negative affect on a persons mood or feelings.

The Best Twitter Coversation Ever #DSMMCM1314

DSMMCM1314

Digital and Social Media Marketing Communication Management

The Best Twitter Coversation Ever

This article is a twitter conversation sparked from one random tweet, it shows the power of social media as many major brands join the conversation. Brands such as cadbury, yorkshire tea and jaffa cakes all join in.

Digital marketing maturity: the race is on #DSMMCM1314

DSMMCM1314

Digital and Social Media Marketing Communication Management

Digital marketing maturity: the race is on

This article posted on theguardian.com is written is by Tim Anderson and details how some organizations view digital marketing and how the industry has changed over the years. It is essential that organizations incorporate this and this article shows some methods on how to maximize its usage. We are slightly moving towards maturity and market is growing very fast. A firm can use digital marketing not just for generating leads, but it is also a very effective tools for branding and consumer analysis. It is easy to use this platform for complete marketing and awareness.